Client: Eunice Kim, a lifestyle and brand photographer who wanted full rebranding and a Homepage rewrite.

Audience: Eunice photographs both families and brands. The families want to invest in quality images that capture warmth, connection, and emotion. The brands tend to be solopreneurs and small businesses that want to highlight their individuality (and stray from stiff, stock images).

Challenge: Eunice had an existing Homepage but needed copy that better represented her strengths and value as a photographer. She also wanted the messaging to appeal to both her family and branding clients.

Solution: I strategically created a homepage that embodied her brand voice, personality, and value. I was also careful to rewrite the copy so that it resonated with her family and branding customers.

Tone: Professional, friendly, and authentic.